Saturday, May 10, 2008


At the present time coffee is one of the most popular drinks. Coffee is a drink made from the roasted and ground beanlike seeds of a tropical shrub, served hot or iced. This drink makes people addicted to its taste, color and smell. But on the other side, coffee makes them more energetic, fresh and ready fight all the troubles of our real life. That is why it has become so natural to meet friends in the coffee houses and chat with them sipping some espresso drink or cappuccino. Some people just drink coffee and others prefer really to enjoy it and indulge themselves. And these connoisseurs know the price to real coffee with perfect taste and smell. And usually they choose Gevalia coffee.

Gevalia. Gevalia Coffee is a Scandinavian coffee roastery. The company entered the North American market in 1983 as an expensive premium coffee. The King of Sweden provided Gevalia Coffee with a Royal Warrant on the quality. Still, Gevalia coffee is really a premium coffee and deserves the best characteristics. Gevalia Coffee is a wholly owned part of Kraft Foods. It is the largest coffee roastery in Scandinavia. The company offers more than 40 different sorts of coffee and tea. The company sells coffee roasted differently and blended differently. Gevalia started to market its coffee using well-known marketing tricks of presenting free coffee related products. The company started a large marketing campaign to win the American consumer market and succeeded. But notwithstanding this fact, the company uses different methods to market its product in the United States and these methods does not always meet the desires and needs of the consumers. That is why there have been many complaints posted against the company.

Consumer complaints. People like premium coffee, but they loke good customer service even more. It is very important to care about the customers. There have been hundreds of complaints written against the spam advertising sent by Kraft Foods. Even the lawsuit was filed. Then, people complain because they are sometimes charged for nothing by Gevalia Coffee. People started to call the company's customer service and were made aware that they were charged for the shipping of some new sample products because they were the members. Thus, the company charges its customers every month around thirty dollars. And it appears to be very difficult to settle down the issue and even to cancel the account

1 comment:

Ryan said...
This comment has been removed by the author.